Independents target Porsche, BMW and Mercedes for warranties

  • 11-Aug-2016

Independent used car retailers are increasingly offering consumers warranty packages on premium cars.

That’s the claim from Autoguard Warranties which said it had seen a 34% year on year uplift in enquiries from independent dealers who want cover for Porsche, BMW, Mercedes and Lexus models.

Robert Dockerill, CEO of Autoguard Warranties said: “Increasingly dealers are competing head on with the franchised dealer sector at the top end of the market.

“By offering potential buyers, premium quality warranties that cater for higher labour rates and diagnostics, dealers can compete on a level playing field with franchised dealers.

“Many premium car buyers assume that franchised dealers have the best facilities and manufacturer-original parts compared with independents.

“Independent dealers are fighting back with added-value warranties, that have built-in roadside assistance and manufacturer level cover.

“We have been creating more and more tailored warranty products for dealers who want to compete with top-end franchised dealers.

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