The Motor Ombudsman names Autoguard Warranties winner of 2021 Customer Service Star Awards

Nearly 1,100 customers submitted a nomination for an individual team member or business accredited to one or more of The Motor Ombudsman’s four Motor Industry Codes of Practice, who they felt had gone above and beyond to assist them during the last 12 months

From the finalists shortlisted by The Motor Ombudsman, judges then selected the Autoguard Warranties as the one of the winners of the inaugural Customer Service Star Awards

The Motor Ombudsman names Autoguard Warranties winner of 2021 Customer Service Star Awards

  • 23 Nov 2021

Autoguard Warranties are proud to announce another trophy to add to our winner’s cabinet.

We have been voted for by motor dealers nationwide as the winner of The Motor Ombudsman Customer Service Star Awards 2021.

This award is brand-new for businesses that are any part of its Vehicle Warranty Products Code, and out of the 1,100 nominations, Autoguard Warranties was voted the winner.



The awards started with The Garage Star Awards, which were launched in 2020 by the Ombudsman, dedicated to the automotive sector to recognise businesses accredited to its four Motor Industry Codes of Practice, and individual team members working within these organisations, who go the extra mile to provide an exceptional level of work and service to customers.

Nearly 1,100 nominations were received in the 2021 contest from motorists across the country, who submitted short accounts about a business or individual that had gone above and beyond to help them to resolve an issue related to a vehicle. These entries were then whittled down by The Motor Ombudsman to create a shortlist that was passed to a panel of judges to determine the recipients of the 11 trophies on offer.

This year’s competition equally saw the introduction of two new dedicated Customer Service Star Awards for the vehicle manufacturers accredited to The Motor Ombudsman’s New Car Code, and for the businesses that are a part of its Vehicle Warranty Products Code, meaning that customers could nominate any organisation accredited to any one of The Motor Ombudsman’s Codes of Practice for the first time. This means that Autoguard Warranties have created history, being the first winner of the Vehicle Warranty Products Code Customer Service Star Award.

Bill Fennell, Chief Ombudsman and Managing Director of The Motor Ombudsman, said: “Last year’s competition attracted significant interest amongst our accredited business network and their customers, and we are delighted to have built on this strong foundation, and to see the awards growing in stature year-on-year with even more nominations in the 2021 competition. We would like to congratulate all individuals and businesses that were nominated, highly commended, and that won an award, and we are very proud that they are a part of our nationwide accredited network.”

Bill added: “Providing excellent customer service is one of the fundamentals of running a successful business, and the high standards required by our Codes of Practice reinforces the importance of this. It has been very encouraging to see all the inspirational accounts received from motorists amongst this year’s nominations, demonstrating the dedication and unrelenting efforts of businesses up and down the country to do all that they can to help keep motorists on the move in their time of need.”


For more information on The Motor Ombudsman’s Garage Star Awards, visit


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